News
Russel Binks forms Sustainable Travel Advisory firm
6 March 2025
After almost 15 years with Tswalu where he headed up Sales, Marketing and PR, industry stalwart Russel Binks has spread his wings to form Russel Binks & Associates. Positioned as a premier advisory firm, it is committed to fostering regenerative business growth and enhancing brand presence within the luxury, eco-conscious travel industry.
With over 30 years of experience in luxury tourism, Binks has cultivated a deep passion for supporting independent properties and travel partners who prioritize conservation and sustainability. Having worked extensively in the luxury tourism sector, including Tswalu Kalahari Reserve, Pezula Resort Hotel and Spa, Grace Hotels and Halcyon Hotels, he has recognized the need to create greater awareness and business opportunities for privately owned, preservation-driven travel entities.
‘I am dedicated to empowering eco-focussed destinations and suppliers with bespoke strategies that harmonize business growth and sustainability. My passion and strength lie in crafting compelling brand narratives, optimizing operations, and fostering meaningful connections in the global travel market—all while upholding a deep commitment to conservation and ethical tourism.’
He continued to say that in this highly competitive industry, the objective is to position purpose-driven destinations and suppliers at the forefront of African travel. ‘By leveraging strategic marketing, sales, branding expertise, and improved operations, I help these unique providers stand out, thrive, and make a lasting impact on both their guests and the environment’.